Treestem Fashion

Published
Apr 2, 2025
Industry
Jewelry
1.6k+
New users
35k+
Search impressions
10+
Sales
Project
Details

Project overview

Treestem Fashion’s CEO, Tristan, envisioned a luxury amber jewelry store that empowers self-expression. We crafted a unique Webflow e-commerce site featuring a user dashboard, product filter system, and advanced automation. The results? His website achieved 6.5k impressions & 1k new users in just 90 days!

Challenges faced

When Tristan came to us, he didn't have an online presence—only a vision of what he wanted his dream brand and business to look like. As we built his site, we faced several technical challenges like writing a lot of custom code as workarounds to overcome Webflow's e-commerce limitation.

On top of that, Tristan wanted to have user functionality so his customers could add their favorite products to a wishlist, have their very own dashboard, and even see their order history. Unfortunately, Webflow's membership system couldn't support all of this functionality so we had to find a way to support membership functionality while storing their information safely and securely.

Solutions

After working hard on Tristan's website, we were able to bring his vision to life and polish it into a professional and elegant brand. We used JavaScript and CSS to create things like color swatches, an advanced product filtering system, and even custom sliders to showcase their Instagram posts.

Not only that, but we combined Memberstack and Monto to build out the wishlist and dashboard functionality so users can save their favorite products and see them along with their order history in their dashboard.

The results

Tristan's website was a hit after launch! In the first three months post launch, he achieved the following

  • 25k+ impressions
  • 1.6k+ new users
Vetra had the skill to take the rough and generalized idea I initially had for my design and transform it from the dull and slightly concerning first drafts to a final edition that impressed many of the people I externally reviewed the site with. Working with Vetra has been a fantastic experience through which I learned a lot and produced an excellent website in the end.
Tristan Townsend
Treestem Fashion CEO
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