Published
Apr 1, 2025
Industry
Fitness
AI Agent
custom Diet & workout plans
Workout Library
filtered by benifits
Rebrand
modern & User friendly design
Project
Details

Project overview

Clay Durr, a passionate advocate for senior fitness, aimed to empower individuals aged 55 and older with the tools they need to live healthier, longer, and more active lives.

Challenges faced

We needed a scalable way to deliver personalized workout and nutrition plans — and ensure users could follow along with proper form, all without needing to contact a personal trainer or any other professional.

Solutions

We built a tailored AI Fitness Specialist trained on the latest health and fitness data specific to the 55+ community. To enhance the experience, we also filmed and uploaded a library of videos featuring Clay demonstrating each exercise with proper technique. The site now allows users to filter content by category — including lower body, upper body, joint health, and mobility — making the program intuitive and easy to follow.

The results

Individuals 55 and older now have direct access to expert-led, easy-to-follow fitness guidance and nutrition plans — all from one platform designed just for them.

"The website looks absolutely great. A huge upgrade from what we previously had."
Clay Durr
Founder of Reno Active 4 Life
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